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Research papers

Day-in-the-life-visits

Many information technology companies use marketing research as a reality check during product design and testing: research is used to evaluate the products, ascertain user/customer judgments, and the viability of user/customer interfaces....

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Deborah Mrazek, Norman Dyer, Susan Dray
September 1, 1995
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Citation

Mrazek, Dyer and Dray (1995a, September 01). Day-in-the-life-visits. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/day-in-the-life-visits